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SCHOTTENIUS & PARTNERS - THE COMPANY GROUP

Four decades of Swedish entrepreneurial experience

Trustlinks is part of Schottenius & Partners, a group of Swedish
entrepreneurs who have built and grown successful companies for
nearly 40 years.

Schottenius & Partners.

1987Björn Borg

Vilhelm Schottenius joined as co-founder in 1987 and sat on the board from 1998 to 2014, helping build Björn Borg into a professionally managed, international brand group.

Iconic Swedish sportswear brand
Today chaired by Johanna Schottenius
Björn Borg.
Vilhelm Schottenius, co-founder of Björn Borg.
Johanna Schottenius, Chair of Björn Borg.
Interactive Security, content moderation services.

2006Interactive Security

Founded by Klas Karlsson, with TV4 signed as the first client on day one. Round-the-clock content moderation and online safety for leading Nordic media – and the incubator for several companies in the group.

24/7 moderation in Sweden and Norway
Trusted by leading Swedish media houses
Anders Gyllén, Interactive Security.

2012Yellow Brand Protection

Born inside Interactive Security to fight counterfeits online. Grew over 100% a year into one of the world’s leading brand protection companies, acquired by Corsearch in 2018.

Offices in Shanghai, Boston, London and Turin
Clients incl. Toyota, BMW, Apple, Google and Gucci
Yellow Brand Protection, brand infringement.
Klas Karlsson, chair of the board.
Travel Support Europe.

2020Travel Support Europe

24/7 medical and roadside assistance partner for European insurance and mobility providers, combining local operations in key markets with pan-European coverage.

Medical & roadside assistance
Pan-European coverage
24/7/365 operations
Portrait of Cecilia Ryttergaard, CEO at Travel Support Europe.

2020Whistlelink

The all-in-one whistleblowing and case management system by Whistleblowing Solutions. Empowering organisations worldwide with secure, anonymous reporting channels and compliance with international whistleblower protection laws.

Whistleblowing Solutions
Global reach (50+ languages)
ISO 27001 certified
Anonymous reporting
Whistlelink, a secure whistleblowing solution.
Annelie Demred, CEO Whistlelink & Trustlinks.
Swerolab.

2020Swerolab

Romania-based digital product and systems development, founded by Schottenius & Partners to build the technology behind the group’s ventures.

Based in Romania
Product & systems development

2020AENA Energy

Swedish company that develops and manufactures the next generation of cooling solutions. Innovative refrigeration units with natural refrigerants such as CO2, designed, built and sold directly to professional customers in the food industry, retail and logistics.

CO2 refrigeration units
Energy-efficient
PFAS-free
AENA Energy solutions.
Deskhero, AI-supported helpdesk.

2021Deskhero

AI-first helpdesk and ticketing platform that connects directly to Gmail and Microsoft 365. Automates customer support with grounded AI reply drafts, automated FAQs, and omnichannel workflows without email migration.

AI helpdesk & ticketing
Gmail & Microsoft 365 sync
Self-learning knowledge loop
Jimmie Antonsson, Deskhero.

2025Trustlinks

European compliance and GRC platform that transforms complex regulatory demands into guided, actionable workflows. Built for growing
organisations with enterprise compliance obligations – bringing the group’s experience together in governance, risk and compliance.

NIS2, DORA & GDPR compliance
Risks, controls & suppliers
ISO 27001 certified & EU hosted
Trustlinks compliance and GRC platform.
Hive Brand Protection, brand infringement.

2026Hive Brand Protection

Founded by the team that built and scaled Yellow Brand Protection. Next-generation brand protection platform that combines embedded AI with expert enforcement to detect and eliminate counterfeits, brand abuse, and impersonation across global digital channels.

AI threat intelligence & takedowns
Global marketplace & social enforcement
Offices in Varberg & Xi'an, China
Linda Silberg, COO at Hive Brand Protection.
Zihan Liu, Online Enforcement Expert at Hive Brand Protection.
Trustlinks logo white.

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